Case Study: New Life Church
The Challenge
New Life Church is a multi-site church in Arkansas. The Fort Smith campus wanted to increase awareness of their upcoming Easter Services and invite as many new people as possible.
d2 Solution
We use precise location targeting (where people live and shop) to create a custom audience that matches the demographics that are most likely to attend New Life Church. Our method is more precise with much less waste than traditional digital advertising. In this way, we ensure that our custom audience is within driving distance of the church
Demographics Targeting
We created custom audience that was laser targeted on only people who were most likely to visit: Neighbors who recently moved in + moms & dads who were 50 and younger within a tight radius around the church location. This group consisted of 2,611 homes.
Creating the Ad
Brandon and Jess recorded a simple 30 second personal video invitation giving people a feel for who they are and inviting them to join them on Sunday morning. Video advertising gets higher engagement and response than typical image based ads.
Note:
- The pastor is doing the invitation, not another staff member.
- Brandon & Jess are both welcoming and inviting.
- The words are transcribed in the video if the user does not play sound.
- The lighting in the video is bright.
- The video does not exceed 30 seconds.
Results
New Life Church saw increased attendance over their 2023 Easter service. Out of the 2,611 individuals that we advertised to, 166 clicked to get more information from the church's Easter landing page on their website. That gave the church a response rate of 6.4% which is a phenomenal result!
Not only that, but because our custom audience was so targeted, the church was able to limited their ad spend (and total budget) to an amount much less than typical.
At d2design, we can help your church invite your neighbors just like New Life Church did.
For more details, chat with us below or schedule a call!
